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13 New Beauty Brands At Ulta Beauty

Ulta Beauty’s assortment building shows the beauty specialty retailer playing offense and defense to keep pace with competitors such as Sephora, Amazon and TikTok Shop and establish leadership in certain categories, notably wellness. Starting in 2021, Ulta introduced a wellness selection it calls The Wellness Shop and is now doubling down on ... The post 13 New Beauty Brands At Ulta Beauty appeared first on Beauty Independent.

Feb 10, 2025 - 06:07
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13 New Beauty Brands At Ulta Beauty

Ulta Beauty’s assortment building shows the beauty specialty retailer playing offense and defense to keep pace with competitors such as Sephora, Amazon and TikTok Shop and establish leadership in certain categories, notably wellness.

Starting in 2021, Ulta introduced a wellness selection it calls The Wellness Shop and is now doubling down on

...

The post 13 New Beauty Brands At Ulta Beauty appeared first on Beauty Independent.

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