Journal of Commerce

WiseTech makes $2 billion gamble on overturning complicated software history

The company’s deal for E2open shows it is betting it can thread the needle between keeping its customers happy while targeting the customers of those customers.

May 28, 2025 - 18:30
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WiseTech makes $2 billion gamble on overturning complicated software history
The company’s deal for E2open shows it is betting it can thread the needle between keeping its customers happy while targeting the customers of those customers.
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