What Elf’s $1 billion Rhode bet means for the future of celebrity beauty
Following its $1 billion acquisition of Hailey Bieber’s Rhode, Elf Beauty now faces the real challenge: sustaining growth in a crowded, skeptical celebrity beauty market with evolving Gen Z expectations.
Following its $1 billion acquisition of Hailey Bieber’s Rhode, Elf Beauty now faces the real challenge: sustaining growth in a crowded, skeptical celebrity beauty market with evolving Gen Z expectations.
