Weleda unveils first comprehensive rebrand in over 100 years

The Swiss-based natural personal care brand has refreshed its identity, reaffirming its Swiss roots and expertise in medicinal plants to appeal to new audiences and strengthen its premium positioning. Weleda AG introduced a renewed brand identity. The logo, corporate design, and overall brand presence have been modernised – marking the first comprehensive modernisation of the brand appearance in the company's history since its founding in 1921. “Our brand identity is now more modern,... - Companies & industry

Mar 31, 2025 - 20:58

The Swiss-based natural personal care brand has refreshed its identity, reaffirming its Swiss roots and expertise in medicinal plants to appeal to new audiences and strengthen its premium positioning.
Weleda AG introduced a renewed brand identity. The logo, corporate design, and overall brand presence have been modernised – marking the first comprehensive modernisation of the brand appearance in the company's history since its founding in 1921.
“Our brand identity is now more modern,... - Companies & industry