Walmart’s Push For 25% Ad Spending Highlights Retail Media’s Trust Problem

Walmart's push for a 25% increase in retail media spending highlights a growing industry tension as brands question the value of these investments without proven returns.

Apr 11, 2025 - 20:22
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Walmart’s Push For 25% Ad Spending Highlights Retail Media’s Trust Problem
Walmart's push for a 25% increase in retail media spending highlights a growing industry tension as brands question the value of these investments without proven returns.