US’ Nike FY25 revenue falls 10%, net income drops 44%

Nike, Inc has reported revenues of $46.3 billion in FY25, down 10 per cent, with net income plunging 44 per cent to $3.2 billion. Q4 revenue fell 12 per cent to $11.1 billion, and net income dropped 86 per cent. Declines were driven by weak digital sales, higher discounting, and restructuring under its ‘Win Now’ strategy and new ‘sport offense’ realignment to drive future growth.

Jun 27, 2025 - 10:00
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US’ Nike FY25 revenue falls 10%, net income drops 44%
Nike, Inc has reported revenues of $46.3 billion in FY25, down 10 per cent, with net income plunging 44 per cent to $3.2 billion. Q4 revenue fell 12 per cent to $11.1 billion, and net income dropped 86 per cent. Declines were driven by weak digital sales, higher discounting, and restructuring under its ‘Win Now’ strategy and new ‘sport offense’ realignment to drive future growth.