US’ Andie buys Richer Poorer to strengthen multi-brand growth strategy
Andie, the direct-to-consumer swimwear brand, has acquired California-based essentials label Richer Poorer, marking its first acquisition. Richer Poorer will remain a standalone brand, benefitting from Andie’s strong e-commerce operations to improve merchandising, site experience, and fulfilment. Both brands will cross-promote products to expand customer reach.
Andie, the direct-to-consumer swimwear brand, has acquired California-based essentials label Richer Poorer, marking its first acquisition.
Richer Poorer will remain a standalone brand, benefitting from Andie’s strong e-commerce operations to improve merchandising, site experience, and fulfilment.
Both brands will cross-promote products to expand customer reach.
