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The Promised Use of AI For 'Personalization' Is Being Oversold: True Personalization Requires A Person! & By Doug Kennedy
Personalization is a term used loosely these days, especially in the hospitality industry, and perhaps a better phrase for how it’s actually being used so far might be 'contextualized marketing.' Huge investments are being driven by questionable 'survey results' showing that guests want AI&powered automation, often with few details on the survey population or methodology.
Personalization is a term used loosely these days, especially in the hospitality industry, and perhaps a better phrase for how it’s actually being used so far might be 'contextualized marketing.' Huge investments are being driven by questionable 'survey results' showing that guests want AI&powered automation, often with few details on the survey population or methodology.
