The Business of Fashion

The New Holy Trinity: Hailey, Selena, and (Surprise!) Ariana

How cynics and shoppers came around to a glitter-infused makeup line, and why it’s now beating everyone — including Rare Beauty — at the Instagram metric game.

Apr 11, 2025 - 13:14
 0
The New Holy Trinity: Hailey, Selena, and (Surprise!) Ariana
How cynics and shoppers came around to a glitter-infused makeup line, and why it’s now beating everyone — including Rare Beauty — at the Instagram metric game.
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