The Lip Craze Has Come Full Circle: Balms Are Back

After a years-long trend toward treatments, oils and glosses, data indicates the lip care category is seeing a return to form.

Apr 1, 2025 - 05:02
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The Lip Craze Has Come Full Circle: Balms Are Back
After a years-long trend toward treatments, oils and glosses, data indicates the lip care category is seeing a return to form.