The Interview. Rob Brand-Smith of BS Handling
As automation accelerates across the logistics sector, BS Handling Systems is helping UK businesses stay ahead by forming strategic partnerships with two cutting-edge providers: EAE Solutions and, most recently, Musketeers Capital. Together, they’re delivering smart, scalable systems – with BS Handling Systems as the local expert integrating it all. We sat down with the teams [...] The post The Interview. Rob Brand-Smith of BS Handling first appeared on Warehouse & Logistics News.
As automation accelerates across the logistics sector, BS Handling Systems is helping UK businesses stay ahead by forming strategic partnerships with two cutting-edge providers: EAE Solutions and, most recently, Musketeers Capital. Together, they’re delivering smart, scalable systems – with BS Handling Systems as the local expert integrating it all. We sat down with the teams to explore how this collaboration is changing the face of warehouse automation.
Managing Director,
BS Handling Systems
Rob Brand-Smith, Managing Director at BS Handling Systems, talks to Warehouse & Logistics News.
BS Handling Systems has partnered with two major players – why now, and why these two?
Rob Brand-Smith, Managing Director, BS Handling Systems: The warehousing and logistics world is moving quickly. Customer expectations are rising, and there’s no room for inefficiency. Our clients want integrated solutions that deliver speed, accuracy, and adaptability – and they want them from a partner they trust.
EAE Solutions and Musketeers Capital both offer exactly that. EAE brings exceptional mechanical sortation technology and smart software. Musketeers brings robotic automation with a fast, flexible approach. By combining their innovation with our on-the-ground expertise, we can deliver truly turnkey solutions that perform from day one.
Let’s talk Musketeers Capital. What made them the right fit for BS Handling Systems?
Rob Brand-Smith: Musketeers understand what it takes to achieve a successful transition to warehouse-wide automation. They have a lean, agile model and can get customers up and running in days, not months. But what really impressed us was their cultural fit. They focus on simplicity, transparency, and making automation feel accessible, not intimidating.
We’re now their exclusive UK integration partner. That means we handle everything from infrastructure upgrades to staff training and long-term support. It’s a great match.
Musketeers, what defines your approach to automation?
Dr. Steve Ho, CEO, Musketeers: We focus on four things: speed, simplicity, independence, and impact. Our systems – from autonomous mobile robots (AMRs) and sortation to good-to-person and packaging – are all designed to be modular, scalable, and quick to deploy. That keeps costs down and ROI high.
Because we’re not tied to a specific technology brand, we can hand-pick the best options for each project. A lot of our success comes from collaborating with innovative manufacturers, especially in Asia, to bring cutting-edge automation to the UK at pace.
What’s the value of the BS Handling partnership from your perspective?
Dr. Steve Ho, CEO, Musketeers: We’re strong on technology and speed, but every successful automation project needs a partner who knows the client, the site, and the local environment. That’s where BS Handling excels. They bring decades of integration experience, know how to manage complex warehouse installs, and have a practical understanding of operations. It means our systems land smoothly – no surprises, no delays, just results.
What kind of businesses are you working with?
Dr. Steve Ho, CEO, Musketeers: We support clients across retail, food and beverage, electronics, spare parts, and 3PLs. Some are high-growth startups, others are major household names. What they all have in common is the need to move fast, cut labour costs, and deliver more value.
With BS Handling alongside us, we’re helping those companies transition to automation without the disruption or complexity they might expect.
EAE Solutions also plays a vital role. What do they bring to the table?
Tom Van Holten, Managing Director, EAE Solutions: We specialise in high-performance sortation for fast-moving sectors – Courier, Express & Parcel (CEP), fashion, and e-commerce. Our strength lies in combining robust mechanics with intelligent control.
Our Flow.Controls platform and Dynamic Discharge vision system work together to ensure smooth, accurate handling of diverse parcel types. That precision matters when you’re sorting tens of thousands of items a day.
But technology alone isn’t enough. That’s why our partnership with BS Handling is so important. They help us design and implement complete, site-ready solutions tailored to the UK market.
Rob, how does the EAE partnership complement your offering?
Rob Brand-Smith: EAE gives us the capability to deliver highly intelligent, high-throughput sortation systems that are already trusted by some of the biggest names in Europe and beyond. Their tech is rock-solid – from cross-belt and tray sorters to full vision systems – and it’s built to scale.
Our role is to localise that technology for the UK: making sure it fits the warehouse, integrates with upstream and downstream systems, and is fully supported post-installation. We’re proud to be their exclusive UK partner and to be delivering projects together that are truly best-in-class.
What’s the broader goal behind these partnerships?
Rob Brand-Smith: We want to make world-class automation feel local, seamless, and achievable – not just for huge corporations but for growing businesses too.
By partnering with Musketeers and EAE, we can provide complete, tailored systems that include everything: robots, conveyors, control software, infrastructure, and training. And we’re doing it with UK-based project management and support.
Dr. Steve Ho, CEO, Musketeers: Exactly. Whether it’s AMRs, sorters, or good-to-person solutions, we’re here to make automation work in the real world – quickly, affordably, and with no fuss. This partnership is about unlocking the next level for UK warehousing.
What’s next for the three of you?
Rob Brand-Smith: We’re already deploying systems across the UK and seeing excellent feedback from clients. The next step is scaling that success – helping more businesses realise what’s possible when innovation meets integration.
Dr. Steve Ho, CEO, Musketeers: And we’re constantly developing. From new robotic capabilities to faster deployment models, we’re evolving with our customers. With BS Handling and EAE in the mix, we’ve got an ecosystem that’s built for growth.
For more information about this partnership or to learn how BS Handling Systems and Musketeers Capital can support your operational needs, please contact:
BS Handling Systems
0116 289 4958
enquiries@bshandlingsystems.com
The post The Interview. Rob Brand-Smith of BS Handling first appeared on Warehouse & Logistics News.
