The beauty brand’s guide to winning back customers

The Lipstick Index isn’t as resilient as it once was. Shoppers are delaying purchases and seeking better value. Brands that fail to adapt risk being left behind.

May 30, 2025 - 11:05
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The beauty brand’s guide to winning back customers
The Lipstick Index isn’t as resilient as it once was. Shoppers are delaying purchases and seeking better value. Brands that fail to adapt risk being left behind.