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Tarte launches first food collab with Tru Fru
Tarte is embracing the ‘cherry girl aesthetic’ this spring with the launch of a collaboration with Tru Fru. Tru Fru x Tarte Cherry is described as a ‘better-for-you’ snack inspired by the beauty brand’s maracuja juicy lip cherry crush collection. The post Tarte launches first food collab with Tru Fru appeared first on Global Cosmetics News.
THE WHAT? Tarte is embracing the ‘cherry girl aesthetic’ this spring with the launch of a collaboration with Tru Fru. Tru Fru x Tarte Cherry is described as a ‘better-for-you’ snack inspired by the beauty brand’s maracuja juicy lip cherry crush collection.
THE DETAILS The limited-edition sweet treat comprises hyper chilled tarte cherries coated in white and dark chocolate and is tarte’s first shade and flavor extension within its cult-favourite franchise. The collab is also a milestone moment for Tru Fru; its inaugural brand partnership.
THE WHY? Maureen Kelly, founder and CEO of Tarte cosmetics, reveals, “2025 is officially cherry coded, and we’re so excited to celebrate it with our first-ever food collaboration – because the intersection of food and beauty is just too delicious to ignore
“We infused our best-selling maracuja juicy lip formulas with a limited-edition cherry scent, shade and package for the first time ever – because your lips deserve to look and smell as good as they feel. Partnering with Tru Fru was a no-brainer: juicy, indulgent, and good-for-you ingredients.”
The post Tarte launches first food collab with Tru Fru appeared first on Global Cosmetics News.
