Superdrug adds 60 fashion brands to online marketplace
Superdrug is expanding its online marketplace to include 60 fashion brands, as it pushes to become more of a lifestyle destination rather than a traditional health and beauty retailer.
Superdrug is expanding its online marketplace to include 60 fashion brands, as it pushes to become more of a lifestyle destination rather than a traditional health and beauty retailer.
The move is part of the retailer’s wider growth strategy for 2025, which includes broadening product categories and investing in bricks-and-mortar expansion.
The new offering will feature household fashion names including Nike, Wrangler, Jack and Jones and Regatta.
Superdrug said the collection was “handpicked due to their popularity” and aims to meet customer demand for stylish plus-size clothing and inclusive options.
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Superdrug chief commercial officer Simon Commins: “We are excited to offer our customers an even more diverse shopping experience, incorporating fashion brands that perfectly complement our existing ranges.
“We know this initiative addresses customer demand along with our ongoing commitment to offering an inclusive and broader product selection by giving our them the best shopping experience.
“This move will not only strengthen our position as a go-to destination for a wide range of personal care and lifestyle products but also present a new opportunity to connect with a large and highly engaged customer base that already loves these brands, unlocking new potential for online growth.”
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