Social acceptance of moderation “universal barrier” to 0.0 growth, says Diageo’s Guinness

Global head of innovation at Guinness said there was a need "to establish non-alc as a desirable, aspirational choice in its own right".

May 2, 2025 - 16:29
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Social acceptance of moderation “universal barrier” to 0.0 growth, says Diageo’s Guinness
Global head of innovation at Guinness said there was a need "to establish non-alc as a desirable, aspirational choice in its own right".