Shein Faces Disruption to US Beauty Sales as Tariff Exemption Ends
Shein’s US cosmetics and personal care sales are facing disruption following the closure of the “de minimis” tax exemption,Shein’s US cosmetics and personal care sales are facing disruption following the closure of the “de minimis” tax exemption, which previously allowed tariff-free imports under US$800. The change may force the company to adjust its beauty supply chain. The post Shein Faces Disruption to US Beauty Sales as Tariff Exemption Ends appeared first on Global Cosmetics News.
THE WHAT? Shein’s US cosmetics and personal care sales are facing disruption following the closure of the “de minimis” tax exemption, which previously allowed tariff-free imports under US$800. The change may force the company to adjust its beauty supply chain.
THE DETAILS Starting this week, Shein’s shipments from China and Hong Kong—including beauty and personal care products—are now subject to a 120% tariff or a US$200 flat fee per shipment, depending on how goods enter the US. This ends the retailer’s ability to send low-cost products directly to US consumers without added costs.
Shein has responded by raising prices on some items sold in the US, including a 377% increase on accessories such as hair ties, though most beauty-related price adjustments have been smaller.
THE WHY? The new tariffs directly affect how Shein supplies and prices its cosmetics and personal care products in the US. With direct shipments from China now incurring high fees, the company is under pressure to find alternative sourcing or raise prices further, potentially reducing product availability or consumer demand.
The post Shein Faces Disruption to US Beauty Sales as Tariff Exemption Ends appeared first on Global Cosmetics News.
