New sensory experiences for increasingly addictive cosmetics
In 2025, new sensory experiences are emerging to give pride of place to hedonism. Pleasure remains the driving force behind the user experience. The application of a cosmetic and its associated ritual awaken our senses and trigger an emotional response, serving as a key factor in building consumer loyalty. More than ever, sensory appeal is the pathway from desirability to addiction. The cosmetic product remains, above all, an object of pleasure, a means of enjoying a positive sensory... - Ingredients & formulation
In 2025, new sensory experiences are emerging to give pride of place to hedonism. Pleasure remains the driving force behind the user experience. The application of a cosmetic and its associated ritual awaken our senses and trigger an emotional response, serving as a key factor in building consumer loyalty. More than ever, sensory appeal is the pathway from desirability to addiction.
The cosmetic product remains, above all, an object of pleasure, a means of enjoying a positive sensory...
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Ingredients & formulation
