L’Oréal Applies Appier AI to Drive SkinCeuticals eCommerce Growth
L’Oréal has integrated Appier’s AI technology into its SkinCeuticals eShop, using automation to improve advertising performance, conversion rates, and revenue on the brand’s direct-to-consumer platform. The post L’Oréal Applies Appier AI to Drive SkinCeuticals eCommerce Growth appeared first on Global Cosmetics News.
THE WHAT? L’Oréal has integrated Appier’s AI technology into its SkinCeuticals eShop, using automation to improve advertising performance, conversion rates, and revenue on the brand’s direct-to-consumer platform.
THE DETAILS The collaboration used Appier’s Ad Cloud and Personalization Cloud to analyze customer behavior, segment audiences, and deliver tailored offers. Hesitant shoppers were targeted with personalized incentives, while ad spend was adjusted based on seasonal demand. The approach led to a 152% increase in ROAS, a 400% jump in conversion rate for hesitant users, and a 48% lift in site revenue.
THE WHY? With e-commerce playing a growing role in beauty sales, L’Oréal is using AI to make marketing more efficient and responsive. The rollout on SkinCeuticals shows how brands are applying automation to improve performance across high-value skincare segments.
The post L’Oréal Applies Appier AI to Drive SkinCeuticals eCommerce Growth appeared first on Global Cosmetics News.
