F1 Fever Hits Miami With IWC, Mercedes-AMG Petronas, + The Stars Of The New “F1” Film
IWC and Mercedes-AMG Petronas kicked off the 2025 Miami Grand Prix with a soiree featuring George Russell and the stars of the new F1 film. The post F1 Fever Hits Miami With IWC, Mercedes-AMG Petronas, + The Stars Of The New “F1” Film appeared first on Haute Living.
IWC Schaffhausen Kicks Off Miami Grand Prix Weekend With Star-Studded F1 Conversation at Fabel
Photo Credit: John Parra/Getty Images for IWC Schaffhausen
To celebrate the start of Miami Grand Prix weekend, IWC Schaffhausen took over rooftop hotspot Fabel in Wynwood for an exclusive evening of racing glamour, cinematic storytelling, and high-octane conversation. In true Miami style, the Swiss luxury watchmaker brought together major players from both the real and fictional worlds of Formula 1 to discuss F1, the highly anticipated Apple Original Films and Warner Bros. Pictures production.
Photo Credit: John Parra/Getty Images for IWC Schaffhausen
Hosted by F1 commentator Immy Barclay, the panel featured Mercedes-AMG PETRONAS Formula One
Team Principal and CEO Toto Wolff, driver George Russell, producer Jerry Bruckheimer, and actresses Kerry Condon and Simone Ashley, all offering behind-the-scenes insights on the film and its unprecedented access to the sport. Fellow F1 personality Günther Steiner made a surprise appearance, joining the celebration.
Photo Credit: John Parra/Getty Images for IWC Schaffhausen
Set against the electric backdrop of the Miami Grand Prix, the event underscored IWC’s longstanding relationship with Formula 1 and its growing role in cinematic storytelling. F1, which stars Brad Pitt as fictional driver Sonny Hayes, tells the story of a former racing prodigy who returns to the grid to help revive a struggling team. Co-starring Javier Bardem and Damson Idris, the film is a first-of-its-kind production filmed during real races with real teams over two years.
Photo Credit: John Parra/Getty Images for IWC Schaffhausen
During the panel, Wolff revealed how he helped the production team stay true to the sport by suggesting modified F2 cars to achieve authentic race speeds. Bruckheimer spoke about the engineering breakthroughs needed to film at track velocity, including the development of a new camera rig that captures the heart-pounding action with never-before-seen precision.
Guests also explored IWC’s new APXGP timepiece collection, inspired by the film’s fictional racing team. Highlights included the limited-edition Ingenieur Automatic 40 (Ref. IW328908) with its green dial—modeled after a prop worn by Pitt’s character—alongside the Pilot’s Watch Chronograph APXGP (Ref. IW378009) and the 41mm Pilot’s Watch Chronograph 41 APXGP (Ref. IW388116).
Photo Credit: John Parra/Getty Images for IWC Schaffhausen
On the red carpet, the watches told their own story. Jerry Bruckheimer wore the Pilot’s Watch Performance Chronograph 41 in 18-carat gold (Ref. IW388309), while Condon and Ashley paired their looks with the new Ingenieur Automatic 35—sporting black (Ref. IW324906) and silver dials (Ref. IW324901), respectively. Wolff opted for the bold Big Pilot’s Watch Shock Absorber XPL (Ref. IW356201), designed in collaboration with Mercedes-AMG PETRONAS. Russell wore a unique black ceramic Ingenieur Automatic 42 with a dial in his signature shade of blue.
Meanwhile, Barclay wore the sleek Pilot’s Watch Mark XX (Ref. IW328210) designed for the Mercedes-AMG PETRONAS team, and Steiner was seen with the Pilot’s Watch Chronograph APXGP.
Photo Credit: John Parra/Getty Images for IWC Schaffhausen
The post F1 Fever Hits Miami With IWC, Mercedes-AMG Petronas, + The Stars Of The New “F1” Film appeared first on Haute Living.
