Shopify Halts Hiring Unless AI Can’t Do the Job
Shopify has issued a company-wide directive halting new hires unless a role cannot be done by artificial intelligence, signaling a sharp shift in how e-commerce platforms — including beauty storefronts — are built and supported. The post Shopify Halts Hiring Unless AI Can’t Do the Job appeared first on Global Cosmetics News.
THE WHAT? Shopify has issued a company-wide directive halting new hires unless a role cannot be done by artificial intelligence, signaling a sharp shift in how e-commerce platforms — including beauty storefronts — are built and supported.
THE DETAILS In a memo shared by CEO Tobi Lütke, Shopify told employees that AI must be fully integrated into team workflows and will be part of performance evaluations going forward. The company, which powers thousands of independent and emerging beauty and personal care brands globally, is aiming to reduce manual tasks and accelerate development through AI agents, prompting a rethink of how online stores, marketing tools, and customer service are managed.
THE WHY? Shopify’s move highlights a broader industry transition toward leaner, AI-enhanced workflows, pushing cosmetics brands to become more self-sufficient and data-driven in how they run storefronts, personalize customer journeys, and launch new products.
The post Shopify Halts Hiring Unless AI Can’t Do the Job appeared first on Global Cosmetics News.
