Selfridges to open members club at Oxford Street flagship

Selfridges is set to open its first members club at its Oxford Street flagship next year.

The luxury department store has filed a planning application to launch 40 Duke, which it describes as “an exclusive new shopping and social destination for its most valued customers and members”.

Planning officers at Westminster City Council have recommended that councillors agree to the proposals that would allow office space on the fourth floor of the retailer’s Oxford Street store to be used as a members’ club, Estates Gazette reported.

The floor is currently used as offices for Selfridges’ staff and executive directors, including board rooms, meeting rooms, lounge areas and a staff dining area.

The retailer is hoping to convert the space into an internal bar and lounge with 80 covers, a private dining room and terrace with 14 covers, and an external dining terrace for 50 covers, as well as kitchens.

The opening times for the invitation-only members club would be 8am-12.30am Sunday to Thursday, and 8am-1.30am on Friday and Saturday, with the terrace open from 9am-11pm all week.

A planning statement from Montagu Evans said: “As a business, Selfridges must continuously carry out refurbishment and improvement to sustain its prominence within what is a fast paced and demanding industry.

“The proposal will allow Selfridges to continue to thrive and succeed along the world-renowned shopping destination that is Oxford Street, supporting the international shopping centre and the vibrancy of London’s West End.”

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