Same Sparkle, Different Sell: Diamond Marketing Tries Something New

As lab-grown stones become more of a force in the jewellery industry, sellers of both man-made and natural diamonds are looking for ways to differentiate themselves in their marketing.

May 29, 2025 - 05:45
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Same Sparkle, Different Sell: Diamond Marketing Tries Something New
As lab-grown stones become more of a force in the jewellery industry, sellers of both man-made and natural diamonds are looking for ways to differentiate themselves in their marketing.