Sacha Lichine on premium rosé: ‘We’re not trying to change the world. We’re trying to get the word out’

Rosé has long been the drink of choice for sunseekers in St Tropez and après-ski party-goers in Courchevel. But while it’s still synonymous with beach clubs and bottles on ice, Château d’Esclans isn’t on a mission to rewrite the script—just to offer premium rosé as an option for those who want it. 

If you think rosé, you might think of magnums sprayed across the dancefloor at La Folie Douce, or endless glasses poured along the Riviera by those wanting a quick route to tipsiness under the Mediterranean sun. It’s not exactly a category steeped in the reverence afforded to Burgundy or Bordeaux. But one producer that has undeniably reshaped perceptions is Château d’Esclans—the house behind Whispering Angel. Whether you love it or not, there’s no denying its cultural impact.

On Friday 7th March, an intimate lunch at Annabel’s in Mayfair (because where else?) set the stage for a deeper dive into Château d’Esclans’ premium rosé offering. The table, filled with pastel-hued flowers mirroring the soft pink hues of the Garrus 2024 and Les Clans 2024 vintages, framed a discussion around where rosé fits in the fine wine world.

A different approach to premium Rosé

At the lunch, Lichine was clear about his intentions: “We’re not trying to change the world. We’re trying to get the word out.” Rather than waging a campaign to convince sceptics that rosé is a “serious” wine, the goal is simply to offer premium rosé in a premium setting. Fine dining restaurants, Michelin-starred establishments, and collectors’ cellars—places where traditionally only white and red have had a seat at the table. The UK has driven fine wine trends for centuries. As Lichine noted, “If it wasn’t for the UK, there wouldn’t be a fine wine market.” Whether UK drinkers will embrace premium rosé in the same way remains to be seen. But with bottles of Garrus and Les Clans appearing in more high-end settings, it’s clear that Château d’Esclans has already succeeded in making it an option.

The wines: Beyond the beach club

Esteemed wine author Jane Anson has described Les Clans as a “serious wine that still has the fresh lightness of touch of a perfect summer rosé,” and the tasting notes back that up. Garrus is often likened to an elegant white Burgundy. Made primarily from nearly century-old, low-yielding Grenache vines, it is the most complex expression of Côtes de Provence rosé. Comprising 90% free-run juice, the wine is vinified in 600-litre temperature-controlled oak barrels, undergoing bâtonnage twice weekly over an eleven-month period to build structure and depth. Les Clans, the sibling to Garrus, offers a more structured take on rosé, balancing its fresh, summer-ready minerality with a rich, satiny texture. Made from old-vine Grenache and Rolle, it undergoes ten months of ageing in new and second-year demi-muids, developing woody, vanilla, and fresh fruit notes alongside a saline finish. With over 10 million bottles of Whispering Angel sold annually, the brand has undoubtedly dominated the rosé space. But while the name has become ubiquitous, Château d’Esclans’ top cuvées are designed to show that rosé doesn’t have to be an afterthought on a fine dining wine list.

Innovation in winemaking

Château d’Esclans has pioneered technological advancements in rosé production. As Sacha Lichine himself put it, “You wouldn’t be able to make rosé like this if it wasn’t for the technology.” Rosé is deceptively difficult to produce well, particularly when the goal is to achieve a Burgundian level of complexity while working with diverse terroirs. The process begins with carefully picked and sorted grapes, which are cooled and pressed before entering a sophisticated temperature-control system. Here, a double-layered stainless steel heat exchange system rapidly drops the temperature from around 25°C to 7-8°C, preserving freshness and aromatic intensity. The next step, a closed-loop press system using inert nitrogen gas, prevents oxidation while enhancing the wine’s clarity and purity. The resulting free-run juice undergoes degumming, allowing unwanted solids to settle before fermentation. The end result? A clean, precise rosé with a pale, elegant hue and a depth that challenges preconceptions.