Rotana Enters Strategic Partnership with Global Hotel Alliance

Abu Dhabi-based Rotana will offer the 30 million members of the GHA DISCOVERY loyalty programme over 80 additional properties to choose from across six brands in the Middle East, North Africa, Eastern Europe & Türkiye Rotana, a leading hotel management company in the UAE and one of the region’s largest hospitality operators, today announced a strategic partnership with Global Hotel Alliance (GHA), the world’s largest network of independent hotel brands. This landmark collaboration significantly expands Rotana’s global reach, providing enhanced loyalty benefits to guests while boosting commercial strength.

Mar 31, 2025 - 07:58
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Rotana Enters Strategic Partnership with Global Hotel Alliance
Abu Dhabi-based Rotana will offer the 30 million members of the GHA DISCOVERY loyalty programme over 80 additional properties to choose from across six brands in the Middle East, North Africa, Eastern Europe & Türkiye Rotana, a leading hotel management company in the UAE and one of the region’s largest hospitality operators, today announced a strategic partnership with Global Hotel Alliance (GHA), the world’s largest network of independent hotel brands. This landmark collaboration significantly expands Rotana’s global reach, providing enhanced loyalty benefits to guests while boosting commercial strength.