Richard Mille and Ferrari Bucked Luxury’s Slowdown. Now They’re Releasing a $1.5 Million Watch
Swiss watchmaker Richard Mille is renewing its deal with Ferrari and its F1 team. Limited quantities and savvy marketing plays have helped the brand build a $1.7 billion business—and steer clear of a downturn plaguing the luxury watch sector.
Swiss watchmaker Richard Mille is renewing its deal with Ferrari and its F1 team. Limited quantities and savvy marketing plays have helped the brand build a $1.7 billion business—and steer clear of a downturn plaguing the luxury watch sector.
