Represent names ex Dr Martens CEO as new chair

Luxury streetwear brand Represent has named ex Dr Martens exec Kenny Wilson as its new chair and non-executive director, under an ongoing strategy to accelerate its growth and global expansion.

The executive most recently served as CEO of Dr Martens from July 2018 until March 2025.

He was previously chief executive of Cath Kidston and held senior roles across Levi’s, most recently serving as its SVP of commercial operations from November 2005 until January 2009.

Wilson said: “I am delighted to be joining Paul and the team at Represent and to be partnering with True.

“Represent has driven remarkable growth in recent years and that is testimony to the strength of the brand and team.

“I’m excited by the potential of the Represent and 247 brands and I look forward to helping the team grow them around the world.”

Represent CEO Paul Spencer added: “As soon as we met Kenny, we knew he would be a great addition to the Represent team.

“His strength lies not just in his wealth of experience in scaling global consumer brands at the highest level, but also in his work ethic, vision and strategic approach to business.

“We felt instantly that his values perfectly aligned with ours and he will no doubt be a formidable asset and support to our ongoing mission; to build the best brand in the world.”

At the end of last year, Represent opened the doors to its first UK store following a period of mass growth.

The 5,419sq ft store on New Cathedral Street in Manchester City Centre, is the first permanent retail space for the brand in the UK, having opened a bespoke boutique store in West Hollywood, Los Angeles earlier this year.

In February Dr. Martens welcomed former American Eagle CEO Robert Hanson and Benoit Vauchy to its board as non-executive directors, effective from 26 March 2025.

At the start of the year, the shoe specialist also saw its creative director Darren McKoy step down from the brand after a decade.

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