Putting the Human Back in Beauty: Why Human-Centric Approaches Help Drive Business

Putting the Human Back in Beauty: Why Human-Centric Approaches Help Drive Business

On the cusp of a technological revolution, the beauty industry is constantly finding new and innovative ways to attract and engage consumers. But as technology becomes evermore present, the need for human connection also becomes increasingly essential. Indeed, surveys have shown that when customers feel connected to brands, more than half of consumers will increase their spending with that brand and 76% will buy from them over a competitor.

Leaning on more human-centric approaches, beauty brands are increasingly embracing strategies that prioritize craftsmanship, community engagement, consumer co-creation, and employee advocacy to forge deeper emotional bonds with their audiences. By highlighting local artisans, creating spaces for consumer involvement, and showcasing the stories of those behind the scenes, beauty companies are tapping into the desire for authenticity and personal connection. This movement is not only fostering loyalty but driving business success, with connected consumers more likely to purchase from and advocate for their favorite brands. Dive deeper into some of these human-centric approaches and strategies in our dedicated white paper!

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