Puma taps 26-year Adidas veteran Arthur Hoeld as CEO

Arne Freundt is leaving the activewear brand just two and a half years after taking on the top role due to “differing views on strategy execution.”

Apr 4, 2025 - 17:24
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Puma taps 26-year Adidas veteran Arthur Hoeld as CEO

Arne Freundt is leaving the activewear brand just two and a half years after taking on the top role due to “differing views on strategy execution.”