EXCLUSIVE: Merit Enters French Market With a Je Ne Sais Quoi Beauty Approach
Even though France is home to the biggest beauty brands that are backed by fashion houses, Merit is chasing a different type of consumer that's more intentional and less fussed about makeup.
Even though France is home to the biggest beauty brands that are backed by fashion houses, Merit is chasing a different type of consumer that's more intentional and less fussed about makeup.
