Zalando Acquires AR Firm DeepAR
Zalando has acquired London-based augmented reality start-up DeepAR, advancing its efforts to enhance digital shopping experiences through 3D and AR technologies. The post Zalando Acquires AR Firm DeepAR appeared first on Global Cosmetics News.
THE WHAT? Zalando has acquired London-based augmented reality start-up DeepAR, advancing its efforts to enhance digital shopping experiences through 3D and AR technologies.
THE DETAILS While best known as a fashion e-tailer, Zalando’s investment in AR tech has significant implications for the cosmetics and personal care category, where virtual try-on and 3D visualization are becoming core to the online experience. DeepAR’s ShopAR platform, known for enabling lifelike renderings of products such as lipsticks, foundations, and skincare packaging, will support Zalando’s ambition to scale immersive digital experiences across its platform.
THE WHY? As beauty shopping shifts further online, AR tools have become critical for bridging the gap between physical product testing and digital purchasing — especially for categories like colour cosmetics and skincare.
The post Zalando Acquires AR Firm DeepAR appeared first on Global Cosmetics News.
