Pets at Home unveils ‘easy repeat’ subscription service to lock in savings for pet owners
Pets at Home is launching a new in store subscription service, dubbed easy repeat, as part of its focus on customer experience and value.
Pets at Home is launching a new in-store subscription service, dubbed easy repeat, as part of its focus on customer experience and value.
The service for essentials allows shoppers to receive regular orders of their pets’ favourite products, backed up by a best price guarantee.
Under the service, staff members are able to set up subscriptions offering “market beating savings” for customers in three steps on handheld devices and the customers’ Pets Club details.
The retailer said shoppers looking to access its best price guarantee could also take out its easy repeat subscriptions through its website and app.
The service is designed to combine the brand’s staff expertise with a customer proposition focussed on delivering “value and simplicity” for shoppers, according to Pets at Home.
The pets specialist, which recently cut its profit guidance as it prepared for a hike in costs, noted that the service formed a key part of its customer offer, and that providing services which matched customers’ shopping habits was key to its strategy.
Additionally, it said the combination of its in store and online services demonstrated how it was continuing to evolve its omnichannel offering.
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Pets at Home chief consumer officer Kathryn Imire said: “Customer feedback is clear: people appreciate the service they receive from our expert colleagues and genuinely love coming into our stores.
“Easy repeat demonstrates our strong customer proposition, rewarding customers for loyalty and locking in a best price guarantee.”
She continued: “This is also huge moment in our journey towards building a world-class petcare platform as an omnichannel pet care provider; linking online services to the expertise of colleagues in store.
“We’re all for pets and this launch is another service which enables customers to spend less time thinking about essentials and more time enjoying their pets.”
The move comes after Pets at Home began selling dog treats made from lab-grown meat in a “world first” back in February.
A limited release of Chick Bites from manufacturer Meatly went on sale at the company’s Brentford store in west London, The Guardian reported.
In 2023, the business also set out to further its ‘world’s best petcare platform’ aim with its “step change” app launch.
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