Pandora unveils fourth Oxford Street store

Pandora has opened the doors to its fourth store on Oxford Street.

The jewellery giant‘s Oxford Street West location houses its full jewellery collections, including its Lab-Grown Diamonds collection, as well as engraving services.

The retailer said the store has been developed with the clear mission to enhance the brand’s visibility on one of the world’s busiest shopping streets.

Inside the store includes the retailer’s first fully tiled façade with expansive window portals to enhance transparency, product visibility and marketing impact. Inside, the layout has been designed to showcase elevated collections like Lab-Grown Diamonds while providing a fluid and immersive shopping experience.

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Pandora UK marketing director Sarah Chenery said: “With Pandora Oxford Street West, we set out to create more than just a normal store – we wanted to deliver a powerful statement for the brand.

“The façade was designed to provide real stopping power, while also inviting passers-by into the world of Pandora. Every detail of the store is intended to connect with clients in a meaningful and memorable way.

“We achieved this by carefully balancing architectural design, brand storytelling, and product visibility to create an experience that truly reflects Pandora.”

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