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Oreo-maker Mondelēz wants a slice of the $97B cakes and pastries space

The snacks maker is using brands like Oreo and Milka chocolate to carve out a premium presence in a sea of commoditized cupcakes, brownies and muffins that its CEO described as “a bit dull.”

Mar 10, 2025 - 15:12
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Oreo-maker Mondelēz wants a slice of the $97B cakes and pastries space

The snacks maker is using brands like Oreo and Milka chocolate to carve out a premium presence in a sea of commoditized cupcakes, brownies and muffins that its CEO described as “a bit dull.”

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