North Phuket Unveils Strategic Destination Rebrand to Go Above and Beyond

In a bold move to redefine tourism in Thailand’s most visited island, a coalition of top-tier hotels have come together to unveil a new destination branding initiative for North Phuket. While Southern Phuket has long monopolised the spotlight with its neon nightlife and polished resorts, a quieter, more deliberate movement has begun in the island’s northern reaches.

Jun 17, 2025 - 09:25

North Phuket Unveils Strategic Destination Rebrand to Go Above and Beyond

In a bold move to redefine tourism in Thailand’s most visited island, a coalition of top-tier hotels have come together to unveil a new destination branding initiative for North Phuket. While Southern Phuket has long monopolised the spotlight with its neon nightlife and polished resorts, a quieter, more deliberate movement has begun in the island’s northern reaches.