Mothercare partners with Ebebek to expand brand presence in Turkiye
Mothercare has signed a 10-year exclusive licensing deal with Turkiye's leading mother-and-baby retailer Ebebek, granting brand rights within Turkiye. Ebebek operates 280 stores and an online platform generating £400 million (~$535.48 million) revenue. The deal allows brand collaboration, royalty income, and potential global product synergies, reinforcing Mothercare’s international brand strategy.
Mothercare has signed a 10-year exclusive licensing deal with Turkiye's leading mother-and-baby retailer Ebebek, granting brand rights within Turkiye.
Ebebek operates 280 stores and an online platform generating £400 million (~$535.48 million) revenue.
The deal allows brand collaboration, royalty income, and potential global product synergies, reinforcing Mothercare’s international brand strategy.
