More Vietnamese firms turn to e-com to directly reach global buyers
More and more Vietnamese companies are turning to e-commerce to directly reach global buyers with proactive government backing. However, about 60 per cent of Vietnamese businesses use e-commerce platforms now, while the rest rely on self-built websites or apps, posing a challenge. Other difficulties include operational bandwidth, limited knowledge and managing customer service across time zones.
More and more Vietnamese companies are turning to e-commerce to directly reach global buyers with proactive government backing.
However, about 60 per cent of Vietnamese businesses use e-commerce platforms now, while the rest rely on self-built websites or apps, posing a challenge.
Other difficulties include operational bandwidth, limited knowledge and managing customer service across time zones.
