More Than Coachella: Why Alix Earle’s Poppi Partnership Matters

Influencer partnerships have become a go-to tool for CPG brands seeking to gain an edge in the crowded marketplace, but how can one ensure the return will be worth it?

May 27, 2025 - 13:50
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More Than Coachella: Why Alix Earle’s Poppi Partnership Matters
Influencer partnerships have become a go-to tool for CPG brands seeking to gain an edge in the crowded marketplace, but how can one ensure the return will be worth it?