Michaels Confirms Purchase of JOANN IP, Private Label Brands as It Expands Fabric, Yarn, and Sewing Selection

Craft retailer Michaels has confirmed, via a June 5 press release, that it has completed the acquisition of both the intellectual property and private label brands previously held by JOANN — including the slated incorporation of the latter’s Big Twist brands into the broader Michaels product selection.

As part of bringing JOANN’s loyal customers into the Michaels fold, the retailer has launched a dedicated landing page featuring updates and a curated selection of products. The press release indicated that searches for “fabric” keywords have ticked upward by a significant 77% over the course of the past year, and that searches for “sewing” have also been impressive, improving by 39% — signaling an interest in DIY projects and creative textile work being top-of-mind for many incoming customers.

Michaels Set To Boost Fabric, Sewing, and Yarn Inventories as It Welcomes Former JOANN Shoppers

In response, Michaels outlined a plan to expand its fabric, sewing, and yarn lineup, bolstering current inventory selection with over 600 new SKUs across both new and existing brands. A full 680 stores have already seen a boost in fabric supplies, with 280 more stores projected to receive enhanced supply throughout what remains of 2025.

On the sewing supplies front, Michaels indicated that it was showcasing a new array of Brother and Singer sewing machines on store shelves, adding more then 50 new needle crafting kits from DMC and Loops & Threads, and beefing up inventory of Clover, FISKARS, Coats & Clark, Oliso, Pellon, and VELCRO products.

Concerning its yarn labels, new and expanding collections from Red Heart, Bernat, and Lion Brand are expected to be available for purchase at Michaels this summer, as are Big Twist favorites being brought over from JOANN — including Big Twist Value Plus, Big Twist Baby Bear, Big Twist Posh, and Big Twist Twinkle.

The craft retailer’s CEO, David Boone, was extremely optimistic over the prospect of welcoming former JOANN shoppers into Michaels stores.

“We’re honored to have the opportunity to welcome JOANN customers into our creative community and are committed to delivering the selection, value, and inspiration they are looking for at Michaels,” Boone said.

“This acquisition allows us to better serve both new and existing customers, respond to rising demand across categories, and build on our momentum as the destination for creating and celebrating in North America,” he added.