Fetch To Partner With Dollar General Media Network, Giving Brands the Chance To Get ‘Products Into Carts’

It looks like Dollar General is set to strengthen its position in the retail media network market, according to recent news.

In a May 13 press release put forth by Fetch — a rewards, gaming, and receipt-submission app — the company indicated it was entering into a partnership with Dollar General, more specifically the dollar store’s retail media network (Dollar General Media Network, or DGMN).

The stated purpose of the partnership, as Fetch made clear, was for brands interested in reaching its existing app user base to reach those “high-intent” customers, who have a demonstrated willingness to spend, via the established reach of Dollar General Media Network. The press release quoted Courtney Cochrane, retail industry lead at Fetch, on the impetus behind the team-up.

“Shoppers come to their Fetch app with intent — they’re planning, buying, and ready to be rewarded,” Cochrane said.

“By partnering with DGMN, we’re giving brands a way to meet consumers in those exact moments and drive real results. It’s not just about impressions — it’s about getting products into carts,” she added.

Fetch Rewards Could Prove a Profitable Avenue for Dollar General Media Network Advertisers

In more concrete terms, Fetch and Dollar General are inviting clients — both new and existing — to consider allocating their DGMN spend in the direction of Fetch rewards offers, taking advantage of a relatively novel ad format that is seamlessly integrated into the existing retail media network platform. Fetch described its integrated rewards offers as both highly effective and efficient in terms of driving results based on said advertising.

For its part, Dollar General seemed equally positive about the imminent partnership. Tony Rogers, SVP and CMO for Dollar General, spoke to the scale and deliverables offered by Fetch concerning its integration into DGMN.

“We’re excited to introduce a new channel for DGMN advertisers to connect with shoppers when they’re actively planning and making purchase decisions. Fetch’s scale and ability to jumpstart measurable results make it a powerful extension of DGMN — helping advertisers engage shoppers beyond our four walls, across the communities we serve,” Rogers said.

Fetch claims to have millions of active users submitting over 70 million receipts per week, helping to drive engagement with its app environment while also supplying vital purchase data to retailers and advertisers. That data is then leveraged to create personalized campaigns that could sway purchasing decisions, ultimately spurring a significant impact on sales.