Target Says ‘Hello Summer’ With 10,000 New Wallet-Friendly Essentials — Starting at Just $1

Target is looking to grab hold of the summer marketplace by debuting 10,000 exciting new customer essentials, with prices starting at just $1.

The Bullseye retailer shared the news via a press release, adding many items to its brick-and-mortar stores and website throughout August for the busy summer season. The retailer plans to offer new swimwear, outdoor entertainment, snacks, beauty, home, and other products, with thousands of items priced below $20. 

Additionally, the company will host a “Hello Summer” sale starting May 18, which will run through May 26. These deals, available both in stores and online, include:

• Up to 50% off Sun Squad outdoor toys, pools, floats, and water toys
• 40% off women’s dresses and skirts
• 30% off women’s tops and shorts
• 30% off men’s tees, tanks, and shorts
• 30% off kids, toddler, and baby tops
• BOGO 50% off kids’ sleepwear
• Buy 1, get 1 20% off all ground beef and beef patties with Target Circle
• 20% off Favorite Day treats with Target Circle

The Bullseye store will also offer additional deals for three days only, from May 23-26:

• 40% off sandals
• 30% off swim
• 20% off all sunscreen

“Millions of families have been counting down the days to summer and the Target team is excited to help them make the most of the season,” said Rick Gomez, the company’s executive vice president and chief commercial officer. “With more than 10,000 new items across our assortment, and many starting at just $1, we have something for every celebration — and it’s all fresh, fun, inspiring, and incredibly affordable.”

Target Elevates Its Summer Retail Experience for Customers

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Target is shifting into summer mode for this retail event, creating a warm-weather retail experience for customers. A press release shares that all stores will be transformed into a “nostalgic, coastal-inspired experience full of colorful gingham, sun-faded hues and themed destinations in Target stores, its mobile app, on social media and beyond.”

These transformations feature dedicated sections designed to help customers find everything they need to curate the perfect summer day. Shoppers can explore areas such as:

• The Boardwalk Shop: A food and beverage destination featuring seasonal treats.
• Build Your Beach Bag: Curated stops throughout the store where guests can fill their bag with travel-size beauty, affordable tech and phone accessories, and summer reads.
• The Sun Shop: Everything consumers need to make the most of every day in the sun with suncare for the entire family.

Subsequently, after the event’s kickoff, Target’s “Hello Summer Saturdays” events will occur every Saturday in June, featuring giveaways and offering limited-time discounts to Target Circle members on products like apparel, swimwear, suncare, and outdoor toys, according to a press release. Each week’s deals include limited-time Target Circle offers, such as 20% off Favorite Day treats and up to 50% off Sun Squad pool and outdoor toys, plus deals on apparel, swim, and suncare.

Target’s summer sales offer more than just great deals. They deliver a curated retail experience designed to inspire and simplify every sunny moment. With thousands of new, affordable items and thoughtfully organized sections throughout the store and online, the retailer makes it easy for customers to find everything they need for unforgettable summer days, all in one convenient place.