May 28: Southwest Airlines Ends ‘Bags Fly Free’—After Gutting Frequent Flyer Miles—An Unprecedented Identity Crisis

Southwest Airlines has announced the end of Bags Fly Free, the primary benefit separating it from competitors - and idea they have consistently rejected. Together with cutting points-earning by two-thirds on the fares most customers buy, Southwest now more or less offers basic economy fares - something they said they would never do. Continue reading May 28: Southwest Airlines Ends ‘Bags Fly Free’—After Gutting Frequent Flyer Miles—An Unprecedented Identity Crisis...

Mar 11, 2025 - 14:05
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May 28: Southwest Airlines Ends ‘Bags Fly Free’—After Gutting Frequent Flyer Miles—An Unprecedented Identity Crisis

Southwest Airlines has announced the end of Bags Fly Free, the primary benefit separating it from competitors - and idea they have consistently rejected.

Together with cutting points-earning by two-thirds on the fares most customers buy, Southwest now more or less offers basic economy fares - something they said they would never do.

Continue reading May 28: Southwest Airlines Ends ‘Bags Fly Free’—After Gutting Frequent Flyer Miles—An Unprecedented Identity Crisis...