Maximizing First Time Homeowner Savings With Matching and Rewards
[Note from editor: The “Mastermind Showcase” highlights companies and news from members of GEM Diamond. Today’s showcase: Foyer] A fintech startup serving aspiring and first-time homebuyers, Foyer is building the 401k for homeownership. Through its First‑Time Homebuyer Savings Account (FHSA) designed to accelerate down payment... The post Maximizing First Time Homeowner Savings With Matching and Rewards appeared first on GeekEstate Blog.
[Note from editor: The “Mastermind Showcase” highlights companies and news from members of GEM Diamond. Today’s showcase: Foyer]
A fintech startup serving aspiring and first-time homebuyers, Foyer is building the 401k for homeownership. Through its First‑Time Homebuyer Savings Account (FHSA) designed to accelerate down payment accumulation, users earn up to 4.15% APY for premium members on their savings while benefiting from deposit “match” incentives, ranging from 2% to 6% on up to $10,000 per year. The account is FDIC-insured (via Pacific West Bank) and, in qualifying states, may be structured to access additional tax-advantaged benefits. Beyond savings, Foyer provides goal-setting tools, educational resources, “Foyer Rewards” for better saving habits, and access to a network of vetted real estate and mortgage professionals. The company also partners with employers to integrate its FHSA offering into employee benefit programs, enabling payroll-linked deposit matching and housing education support.
What we like: Combining high-yield, FDIC-insured savings with deposit matching in a slick product is a clear win for the next generation of home buyers. Presents strong partnership opportunities for brokers seeking to qualify and nurture their lead funnels, as well as rental platforms who have a consumer first decision framework (since all renters desire to be homeowners).
*Part of the REACH 2025 cohort
The post Maximizing First Time Homeowner Savings With Matching and Rewards appeared first on GeekEstate Blog.
