Lufthansa’s Radical New First Class: Upgraded Caviar, Tailored Stemware, and Boarding Straight From Your Driveway
While many airlines walk away from true first class, some – like Air France, Cathay Pacific, and Singapore Airlines – lean into it. The same is true for Emirates. The market for spending far more than business class isn’t a large one, but it’s lucrative. Continue reading Lufthansa’s Radical New First Class: Upgraded Caviar, Tailored Stemware, and Boarding Straight From Your Driveway...
While many airlines walk away from true first class, some – like Air France, Cathay Pacific, and Singapore Airlines – lean into it. The same is true for Emirates. The market for spending far more than business class isn’t a large one, but it’s lucrative.
Continue reading Lufthansa’s Radical New First Class: Upgraded Caviar, Tailored Stemware, and Boarding Straight From Your Driveway...
