How Export Manager Danny Zwager is driving Love For Denim’s global expansion
Danny Zwager Credits: Love For Denim International growth within the fashion industry requires a well-thought-out strategy, strong collaborations, and a clear brand identity. Danny Zwager, export manager at Love for Denim, plays a key role in the international expansion of Vingino, Raizzed, and Lionel Messi Lifestyle. “My job is to build sustainable relationships with retailers, distributors, and agents worldwide,” says Zwager. “We are active in a large number of markets, with a strong position in Europe and a growing presence in the Middle East and South America.” An international strategy with strong brand positioning The international growth of Love for Denim is not coincidental, but the result of a clear strategy. “In Europe, we have a strong network with our own teams in Germany, Austria, Switzerland, and Belgium, and agents in countries such as Spain, Portugal, and Italy,” says Zwager. Outside of Europe, the presence of all three brands is growing. “We see that Vingino is increasingly recognized worldwide as a premium denim brand with a strong position in kidswear, and Raizzed appeals to a broad target group with a streetwear-oriented style,” explains Zwager. “In addition, Lionel Messi Lifestyle has a unique positioning, where Messi's iconic status translates into a strong lifestyle collection that is being picked up globally.” Love for Denim sees a lot of potential, particularly in the Middle East and South America. “We see a growing demand there for high-quality denim and streetwear, categories in which we have a strong foundation as a company.” Lionel Messi Lifestyle Credits: Love For Denim The work of an Export Manager: between strategy and client contact No two days are the same for Zwager. “My day often starts with emails from Asia and the Middle East, as they have already started their workday. Then I work with our teams on market strategies and client appointments.” His role encompasses not only sales but also supporting retail partners. “We ensure that clients not only have the right collections but also the right marketing tools to successfully launch them in the market. From lookbooks and in-store displays to digital campaigns, we work closely with our partners.” Travel also plays a significant role in his work. “When I travel, I visit retailers, present collections, and collaborate with clients to determine their seasonal selections. In markets such as Mexico and the Middle East, we have strong partners with whom we actively plan for the future.” Selecting the right markets and collaborations Not every market is immediately accessible. “South America and the Middle East are developing rapidly, especially in the premium denim segment. We see that retailers there are looking for brands with a strong identity and quality,” says Zwager. “Our brands resonate well with that market, and we are working hard to expand our distribution.” Asia, on the other hand, is a more complex market. “Although the fashion industry there is enormous, building a strong position requires time and local expertise,” explains Zwager. “You really need a dedicated team there that works with the brand on a daily basis.” Raizzed Credits: Love For Denim When entering new markets, Love for Denim always looks for the right long-term partners. “We are not looking for quick wins. Our strategy is based on sustainable collaborations with retailers and distributors who share our vision,” says Zwager. “This means that we invest together in the market and the consumer.” Looking ahead: the road to further growth In the coming years, Love for Denim will continue to work on the further international rollout of all three brands. “Vingino has built a strong global reputation in denim and kidswear and continues to grow in premium segments. Raizzed has developed into a strong streetwear brand, and we see a lot of potential there in new markets.” Vingino Credits: Love For Denim In addition, Lionel Messi Lifestyle offers unique opportunities. “Messi has an unprecedented global fanbase, and this translates into a lifestyle collection with strong positioning. In the run-up to the 2026 World Cup, we are already working on strategic planning for the coming seasons.” With a clear strategy, a global network, and strong retail partners, Love for Denim continues to develop as an international player. “We have a solid foundation and a strong product focus. This gives us the opportunity to grow further in the coming years,” concludes Zwager. ABOUT VINGINO & RAIZZED Read more about Vingino on the brandpage Read more about Raizzed on the brandpage
International growth within the fashion industry requires a well-thought-out strategy, strong collaborations, and a clear brand identity. Danny Zwager, export manager at Love for Denim, plays a key role in the international expansion of Vingino, Raizzed, and Lionel Messi Lifestyle. “My job is to build sustainable relationships with retailers, distributors, and agents worldwide,” says Zwager. “We are active in a large number of markets, with a strong position in Europe and a growing presence in the Middle East and South America.”
An international strategy with strong brand positioning
The international growth of Love for Denim is not coincidental, but the result of a clear strategy. “In Europe, we have a strong network with our own teams in Germany, Austria, Switzerland, and Belgium, and agents in countries such as Spain, Portugal, and Italy,” says Zwager.
Outside of Europe, the presence of all three brands is growing. “We see that Vingino is increasingly recognized worldwide as a premium denim brand with a strong position in kidswear, and Raizzed appeals to a broad target group with a streetwear-oriented style,” explains Zwager. “In addition, Lionel Messi Lifestyle has a unique positioning, where Messi's iconic status translates into a strong lifestyle collection that is being picked up globally.”
Love for Denim sees a lot of potential, particularly in the Middle East and South America. “We see a growing demand there for high-quality denim and streetwear, categories in which we have a strong foundation as a company.”
The work of an Export Manager: between strategy and client contact
No two days are the same for Zwager. “My day often starts with emails from Asia and the Middle East, as they have already started their workday. Then I work with our teams on market strategies and client appointments.” His role encompasses not only sales but also supporting retail partners. “We ensure that clients not only have the right collections but also the right marketing tools to successfully launch them in the market. From lookbooks and in-store displays to digital campaigns, we work closely with our partners.”
Travel also plays a significant role in his work. “When I travel, I visit retailers, present collections, and collaborate with clients to determine their seasonal selections. In markets such as Mexico and the Middle East, we have strong partners with whom we actively plan for the future.”
Selecting the right markets and collaborations
Not every market is immediately accessible. “South America and the Middle East are developing rapidly, especially in the premium denim segment. We see that retailers there are looking for brands with a strong identity and quality,” says Zwager. “Our brands resonate well with that market, and we are working hard to expand our distribution.”
Asia, on the other hand, is a more complex market. “Although the fashion industry there is enormous, building a strong position requires time and local expertise,” explains Zwager. “You really need a dedicated team there that works with the brand on a daily basis.”
When entering new markets, Love for Denim always looks for the right long-term partners. “We are not looking for quick wins. Our strategy is based on sustainable collaborations with retailers and distributors who share our vision,” says Zwager. “This means that we invest together in the market and the consumer.”
Looking ahead: the road to further growth
In the coming years, Love for Denim will continue to work on the further international rollout of all three brands. “Vingino has built a strong global reputation in denim and kidswear and continues to grow in premium segments. Raizzed has developed into a strong streetwear brand, and we see a lot of potential there in new markets.”
In addition, Lionel Messi Lifestyle offers unique opportunities. “Messi has an unprecedented global fanbase, and this translates into a lifestyle collection with strong positioning. In the run-up to the 2026 World Cup, we are already working on strategic planning for the coming seasons.”
With a clear strategy, a global network, and strong retail partners, Love for Denim continues to develop as an international player. “We have a solid foundation and a strong product focus. This gives us the opportunity to grow further in the coming years,” concludes Zwager.
Read more about Raizzed on the brandpage
