Hotel Loyalty Programs Continue to Prove Their Value: Key findings from 675 million members
Executive Summary Hotel loyalty programs have evolved from frequent-traveler retention tools to broad-based demand drivers. While the growth of loyalty program membership may make it harder to target the most highly valued guests, the 2024 data conf...
Executive Summary Hotel loyalty programs have evolved from frequent-traveler retention tools to broad-based demand drivers. While the growth of loyalty program membership may make it harder to target the most highly valued guests, the 2024 data conf...
