Holland & Barrett launches new personalised wellness app

Holland & Barrett has launched a new digital wellness app, as it accelerates its “experience-led” transformation across digital and store channels.

The new platform, called H&B&Me, is described as a personalised wellness tool that helps users track their biological age, follow “science-backed” 21-day health plans, and receive daily lifestyle recommendations from a digital coach.

The app forms a core part of the retailer’s strategy to become a “destination” for health and wellness. Over the past year, Holland & Barrett’s parent company LetterOne has invested £96.3m into upgrading digital systems, fulfilment, and store experience.

CEO of wellness solutions and chief transformation officer at Holland & Barrett Tamara Rajah said: “We’re living through a societal shift towards prevention, testing and self-care, combined with insufficient public healthcare provision due to constraints on national health systems, yet with unprecedented interest from consumers in their own wellness.

“This highlighted an unmet need for an accessible, affordable, engaging preventative wellness solution, which not only tracks wellness, but crucially empowers people to move beyond quick fixes and build healthy habits that lead to lasting improvements in overall wellbeing.

“This is what we’ve created with H&B&Me, and it sits right at the heart of H&B’s purpose to make health and wellness a way of life for everyone and add quality years to life.”

The launch comes as H&B continues to invest in what it calls “preventative health” across its retail estate. Earlier this year it opened its first experience-led “future store” in Cardiff, offering customers access to diagnostics, wellness advice and holistic products.

The 3,710sq ft site, which opened on Cardiff’s Queens Street, marks the health and wellness retailer’s largest ever store, housing its latest range of products and brand-first immersive experiences.

In January, the business also partnered with Ocado to sell a selection of its products on the supermarket’s website.

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