Hailey Bieber sells Rhode to E.l.f for US$ 1 billion
E.l.f announced it will acquire Hailey Bieber’s Rhode for $1 billion, in a blockbuster deal that brings Gen-Z’s buzziest brand into the fold of the industry’s most disruptive conglomerate. Since it was founded in 2022, Rhode has quickly become the darling […]
E.l.f announced it will acquire Hailey Bieber’s Rhode for $1 billion, in a blockbuster deal that brings Gen-Z’s buzziest brand into the fold of the industry’s most disruptive conglomerate. Since it was founded in 2022, Rhode has quickly become the darling […]
