Greggs sales climb driven by stores and range expansion

Greggs reported growing sales during its most recent trading update, as it pushed ahead with new stores and product innovation.

Total sales at the company jumped 7.4% to £784m for the first 20 weeks of 2025, compared to £730m in 2024.

Like for like revenues in its company managed shops increased 2.9% over the period. The chain also noted that its improved performance during the last 11 weeks had been supported by better trading conditions.

The business said product innovation was playing its part behind its performance, including its over-ice drinks range and its newly launched mac and cheese, which went viral on TikTok.

Greggs highlighted that 66 gross new stores had opened over the period, meaning it now had 2,638 shops trading. The retailer also closed 46 stores over the year to date, including 21 relocations.

It noted that its shop closures were first-half weighted in 2025, and that it remained confident in achieving 140 to 150 net openings for its full year.

Looking ahead, the brand said its investment programme was on track and that there had been no change to its outlook for cost inflation, which it expected to be around 6% on a like for like basis.

The update comes as Greggs is set to move its self-serve food and drinks behind the counter in a bid to tackle shoplifting.

The retailer is trailing the measure at various stores that it claims are “exposed to higher levels of anti-social behaviour”.

However, it is not thought that the move will be rolled out across all of Greggs UK bakeries.

In March, Greggs reported record-breaking results for 2024, with annual sales surpassing £2bn for the first time as the bakery chain continued to expand its store footprint and digital offering.

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