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Gen Z makes more considered purchases than expected, embraces VTO - Snapchat report
Gen Z aren’t the fast-fashion, impulse shopping aficionados that some people think and actually prefer a gradual shopping experience, discovering brands first over time before making a purchase.
Gen Z aren’t the fast-fashion, impulse shopping aficionados that some people think and actually prefer a gradual shopping experience, discovering brands first over time before making a purchase.
