The Body Shop Appoints Media33 to Lead Media and Influencer Strategy in Australia
The Body Shop has named Media33 as its media agency partner for the Australian market, with the appointment effective from July 1. The post The Body Shop Appoints Media33 to Lead Media and Influencer Strategy in Australia appeared first on Global Cosmetics News.
THE WHAT? The Body Shop has named Media33 as its media agency partner for the Australian market, with the appointment effective from July 1.
THE DETAILS Media33 will take full responsibility for media strategy, planning, and buying across all paid channels, including digital, social, and traditional media. The agency will also oversee content creation and influencer management. The focus of the partnership is to re-establish The Body Shop’s brand voice and market presence, with a multi-channel strategy aimed at reconnecting with diverse consumer audiences. The brand’s goal is to reclaim its position as a purpose-led category leader in beauty.
THE WHY? The Body Shop is seeking to modernize its marketing while staying true to its ethical roots. With competition intensifying in the clean and conscious beauty space, the brand is looking to reassert its distinct identity through integrated media and creator-led strategies that engage today’s values-driven consumers.
Source: Campaign Brief
The post The Body Shop Appoints Media33 to Lead Media and Influencer Strategy in Australia appeared first on Global Cosmetics News.
